Client: Mirgorodska

Positioning:
As it turned out, “Mirgorodska” is water that adds vitality and energy, opens a “second wind” and eliminates the “zombie effect” of boring everyday life. All this witchcraft happens thanks to the minerals Ca, Na, Mg and K.

Task:
Creation of a fashionable youth platform for brand communication with consumers and formation of sincere love of the audience for the product.

Target audience:
Active young people and those who envy/sympathize with them.

What we have developed:

— communication strategy;
— content plan;
— creative, copyright and visual content;
— media strategy;
— activity schedule.

Result:

The appearance of our favorite meme «ТиповийZомбі», injecting the brand into the life of active sub-cultures, stirring up sluggish office plankton (during the period of maintaining the page and not abating until now – there are graphics, but they are boring), a cool mood when meeting with Mirgorodska on the shelves of our entire team and we are sure , most of the 30,000 people who subscribed to the page.