Client:
Fresh Shot
Positioning:
Bright cocktails for any party with popular flavors.
Target audience:
Young active people from 18 to 30 years old.
Task:
Создать яркие и позитивные сообщества в Facebook и Instagram, привлечь целевой трафик. Повысить узнаваемость бренда и увеличить лояльность к нему. В рамках продвижения Fresh Shot передать настроение вечеринок, отдыха и счастья, которые сопровождает продукт.
Solution:
If the product is bright and colorful, then its pages on social networks should be like that. We make juicy posts with bright fruits, funny animals and fresh copy, all this cocktail is seasoned with the hashtag #MixYourLife
Period
01.03.17 to 06.09.17
Tools
— content plan;
— targeted advertising;
— Fresh Shot cocktails
Content plan
In order to achieve the set goals, together with the client, a content plan was developed, designed to attract and retain the maximum number of the target audience moving into the group. Thanks to this, it was possible to increase the average monthly organic growth by 344%.
Examples of situational publications: