Client: Biscotti

Positioning:

Ukrainian-Italian confectionery company, whose products are a daily opportunity to get a moment of pleasure and enjoy life.

Task:

Increase brand awareness, nurture brand advocates.

Work package:

• Communication strategy.

Biscotti’s SMM strategy was based on STORYTELLING. We thought that this format would harmoniously fit into the type and Tone Of Voice of the brand. And our guess was confirmed. 

• Content strategy.

Main idea — is stories with miniatures and content that complements the user’s surrounding reality (“augmented reality”).

• Daily content production.

Design, copywriting, promotion, analytics, work with mentions and feedback.