MIRGOCOUB for TM “Mirgorodska”

In the summer of 2015, IDS Borjomi Ukraine launched the Myrhorodska Lahydna mineral water campaign, but how to introduce new videos to young people who do not watch TV?

We offered the young target audience to mock the new advertisement – to create their own coubs based on it and post them on their pages. As a result, thousands of young people filled the walls of their pages with coubs based on the client’s advertisement.

In total, we received over a million views and millions of reach.