About Borjomi:
Water with history. The healing water of volcanic origin Borjomi is firmly entrenched in the minds of people as an excellent tool for “cleansing” the body the next day after allowing itself a little extra. Since mid-2017, the brand has been changing its communication: “You can do more with the power of a volcano” and “Live with the power of a volcano”. Now water should be associated with the pleasure of life.
Task for agency:
Create a new face for the famous mineral water. Borjomi’s new design is meant to be a reminder of the fun that comes with summer and where to get the volcanic power from for all those activities.
Result:
We hit right on target. Borjomi has found new friends among young people and active people. #Borjomibanka and a summer bottle of Borjomi began to appear many times more often on social networks of their new audience.
It is also interesting that these labels, as well as POS and advertising materials developed on its basis, already have a series of lectures for students in some prestigious universities in Kyiv and Moscow.