Gif-animation (or stickers) is the newest way to communicate with the audience for brands represented on social networks.
elvisPelvis agency creates and places branded “gifs” of clients on the GIPHY channel, after which millions of users can use them to create their own Instagram stories.
First, elvisPelvis created a Borjomi summer label, consisting of several stickers of the so-called “summer activities” – bike, skate, ball, bowling ball, etc.
Then the same stickers were created in GIF format and finally uploaded in the public domain for the millions of people on Instagram Stories.
The result is more than 25 million views in two weeks.
