About
Borjomi is water that is known and loved by millions of people around the world. Each drop of this water is priceless: “Borjomi” originates in the volcanic depths of Georgia, travels many kilometers to the earth’s surface, enriching itself with unique minerals along the way, and then is extracted from the sources of the Borjomi Valley as carefully as possible – only the amount of water that is renewed naturally is extracted.
Task
Creation of a platform for brand communication with consumers. Building a loyal audience on Facebook and Instagram.
Solution
Our audience is successful, wealthy people, opinion leaders who love to live and enjoy life. And to get the leader’s attention, you need to think like a leader. Therefore, we have created communities in which everything is as you (leaders) love.
BORJOMI RUSSIA FACEBOOK
An April Fools’ Day post.
Launch of the new summer packaging designed by our agency.
INSTAGRAM
Content we are proud of. Borjomi Russia on Instagram
Launch of the «Borjomi» aluminium can and the message: “You can do more with the power of a volcano”.
A limited run with the festival logo on the can was presented at the Alfa Future People festival.
«Боржоми» снова всех удивляет! Впервые в истории сила вулкана будет разливаться не только в бутылки, но и в банки. Да-да! “Боржоми” теперь можно купить еще и в алюминиевых банках объемом 0,33л! Это событие повергло в шок даже природу (а вы думаете, отчего резко изменился климат? Ха-ха). Поэтому мы надеемся на вашу поддержку! Обновленный “Боржоми” поступил в продажу уже на выходных! A limited run with the festival logo on the can was presented at the Alfa Future People festival. #borjomi #боржоми #боржомибанка #borjomiafp #alfafuturepeople #enjoylife #наслаждение
A post shared by Borjomi (@borjomi_russia) 10 Jul 2017 at 3:52 PDT
26 September 2017 — the first groundwork for the «Borjomi» summer packaging
Жизнь – это игра! Играй в своё удовольствие 😊 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #теннис #играем #мяч #увлечение #жизнькайф #вторник #послеработы #удовольствие #перерыв #спортжизнь #жизнь #радость #спорт #хобби #фото A post shared by Borjomi (@borjomi_russia) 26 Sep 2017 at 5:30 PDT
Добро пожаловать на борд! #боржомибанка
A post shared by Borjomi (@borjomi_russia) 5 May 2018 at 5:29 PDT
Result
beyond all expectations
