Arsenievsky draws.

Task: come up with a non-standard competition to emphasize the unique property of kvass – a shelf life of 14 days. Condition: Do not release any additional batches with unique codes.

Solution: participants were asked to register the production date from the purchased bottle on the created landing page and wait for the draw. To confirm that the bottle was indeed purchased, it was necessary to send its label to the postal address in Kyiv.

Result: in two weeks, more than a thousand labels came to the PO box.