On 14 November the interactive exhibition #UkraineWOW opened at Kyiv central railway station. Not in a museum, not in a gallery — in a station tens of thousands of people walk through every day.
We developed the communication strategy, ran the social media and built the promotion strategy. The goal was put simply: bring in enough visitors to make the railings creak.
Seven themed sections with unique installations and museum pieces: Kazimir Malevich's deathbed portrait, the Tunnel of Love, a three-metre wall of amber.
And to support it we made the WOW mask: say “wow” and the word appears right there on the screen.
