The correct answer: good packaging.
We didn't want choice peas and sun-soaked sweetcorn ending up in just any salad — only with people of taste who make not salads but works of art.
For the project we picked only designers who genuinely like peas and sweetcorn. So that every tin would have not just appetising design but a soul of its own.
The result is tasty, minimal packaging where a pea smiles a welcome and two golden cobs form a sign of friendship, peace and future victory over the hearts of those who eat.
