You can't sell children mineral water by telling them it comes from the Carpathians. Children need someone they know on the bottle.
We did more than the key visuals and 3D — we designed the labels themselves: for every licensed range, for every small bottle. All within the “Drink and Play!” project for children and schoolkids: Disney Princess, Star Wars, Frozen, Guardians of the Galaxy, Peppa Pig, My Little Pony, Transformers, L.O.L. and UEFA Champions League.
Every licence is its own world with a guideline you cannot “nudge a little”. The rights holder measures the clearance around the logo with a ruler. We learned to work so that the licensor signs off and the child in the shop still points at it.
After the Disney princesses, Star Wars and Frozen, a fourth franchise joined the licensed collection — Transformers. And this was no longer a “kids” story: Optimus Prime and Bumblebee speak to an audience that has grown out of cartoons, but not out of gaming.
We created the Key Visual for the series: Optimus Prime, Bumblebee, Megatron, Grimlock — each with its own character on the bottle. The message is as simple as a sip of water: one sip and your power multiplies, so you stay in the game without annoying game-overs.
We learned to assemble that system in series: key visuals, 3D, adaptations for packaging and for stores. Each new licence cleared approval faster than the last.
This wasn't a sticker on a label, it was a whole system. Store areas, photo zones, playgrounds, a promo site and children's parties were all branded around it.
Then the promo packaging. The concept took over three weeks — far longer than the promotion itself ran. One of those cases where stock sells out in hours, and the packaging is a large part of why.
And then retail display equipment. We produced the design, and the equipment itself was manufactured from it: stands, display cases, branded zones.
A rare case where design doesn't stay a picture but becomes an object standing in the store, working for the brand every day.
