For the 35th anniversary of the disaster, the multimedia exhibition “Chornobyl. The Journey” opened at the VDNG.
Gres Todorchuk PR came to us, and we launched and ran the entire social media communication: strategy, content, full support.
Seven sections, each about something different: archive material, the stories of people whose lives 1986 crossed out, interactive binoculars, VR.
There was no room here for the usual “audience engagement”. There was responsibility for how this is spoken about.
